

Absolutely stunning paper typography. http://www.behance.net/gallery/paper-typography/858836
"Izze’s sales grew 450% per year over the first two years without any TV, print, or online advertising. Surely their success is due in part to the bottle — clearly branded with Trade Gothic™ caps and a clever use of a Caslon™ asterisk, emulating a cross-section of the fruit contained therein." From Smashing Magazine. |